Sunday, September 30, 2007

How, When and Why We Use Citations

If I wanted to find a picture on the Internet, and publish it on my website, I would need to make sure that I cite to original creator of the image.
There are a couple of different ways that a creator or an original work can copyright his or her material. The material, in this case a picture, can be copyrighted with all rights reserved, it can be made so that some rights are reserved with the software, Creative Commons.
To determine whether or not the creator needs to be cited, look for the (C) next to the name, which indicates the fact that it is copyrighted and the creator needs to be cited. Seemingly to confuse people, not all things that have copyrights have the (C) next to the name. Just to be safe, it is always a good idea to cite the creator.
Creative Commons is an alternative to is software created to allow "some rights reserved" on original material.
Another thing to consider is the fair use law which states "an author may make limited use of another author's work without asking permission. Fair use is based on the belief that the public is entitled to freely use portions of copyrighted materials for purposes of commentary and criticism." Things to consider when making use of the fair use law is the amount of material you are using, the quality of the material, among other things. Violations happen when people use material for their own personal gain, claiming that the work of their own creation.

Monday, September 24, 2007

Summary Article: What to do about Web 2.0

In the article the author states that the age of Web 2.0 is upon us, but he does not believe it is worth all the hype surrounding it. He is skeptical of a big change in how marketers are going to use the Internet. Personally, I had never heard of Web 2.0, but it is a new way that marketers are going to use the Internet. The author sites Google's acquisition of YouTube as a definite realization of Web 2.0. Web 2.0 has changed the "balance of power" among content producers, brand owners and consumers. Web 2.0 has brought some power back to the consumer with things like blog, video casts and wiki's. Although the customers may be happy with their blog or wiki, the competitors are more than willing to take advantage of the new places for discussion. They tend to bash their competitors by using "vulgarity and intolerance."

But do not underestimate Web 2.0., it is a collection of changing tools that allow Internet users to experiment with all different kinds of new technologies. The author suggests that businesses need not worry very much about Web 2.0 and to not fear the "revolution."

Wednesday, September 5, 2007

My Experience with Microsoft Word

I have used Microsoft Word for most of my life. I would say that I know how to preform the basic functions, but nothing very advanced. There seems to be a lot of new things in Vista that I never knew were there before. I would like to familiarize myself with the References ribbon especially. It has an option to insert citations, which I think could be very useful.